Overview
Technology's growing capabilities coupled with the development of new business models have vastly expanded the variety of offerings a company can create today. Although companies can produce almost anything now, where resources should be directed remains an enormous question. Traditional methods of market research are proving less reliable as a compass in today's environment in which people have a multitude of options for how to work, learn, play, manage family life, and keep healthy. Globalization of markets has only made the situation more complex.
The growing gap between companies' knowledge of how to create offerings, and decreased understanding of the patterns of daily life, has left executives uncertain about what their future offerings should be. The Institute of Design is helping narrow this gap, by developing and teaching new theories, methods and tools to help increase executives' ability to plan what innovations should be created.
Visit the sections at left to find out more about supporting research, supporting academics, and hiring students and alumni. You can also download a copy of our corporate overview brochure [PDF, 1.5MB].
